How to Integrate Data Driven Solutions for Business Excellence in Pharma
Data-driven solutions are not the whole solution. The key to achieving successful business outcomes is the integration of this rapidly evolving technology into existing processes and workflows.
The first step in integrating AI into your business is to identify areas and processes that can be improved by AI. Businesses need to take a step back and determine their pain points. They should create a list of slow, tedious or cumbersome processes, as well as those that suffer from a shortage of staff. They should also examine where more data or information can help them make better decisions.
Data-driven AI has been widely used in the pharmaceutical industry to improve sales and marketing. AI algorithms, for example, can analyze patient and physician data as well as electronic medical records, demographics and other information to identify trends, patterns, and insights. This allows sales representatives to tailor their messages and presentations towards specific HCPs.
Source:
https://www.forbes.com/sites/forbestechcouncil/2023/06/12/how-to-integrate-data-driven-solutions-for-business-excellence-in-pharma/
