The ‘why’ is missing in generative AI
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Google, Meta, and other platforms claim that generative AI is the foundation of the new era of creative testing and performance. Meta’s Advantage+ campaigns are marketed as a way \”to use AI to eliminate manual steps in ad creation.\”
If you provide your entire portfolio, including logos, colors, images, website, etc., they can create new creatives and test them, improving results dramatically.
Source:
https://venturebeat.com/ai/the-thing-missing-from-generative-ai-is-the-why/
