Mark Zuckerberg says AI boosts monetization
AI has been a major topic on the tech earnings call for the second quarter in a row, after the launch of OpenAI ChatGPT at the end of November. Not all companies have the same plans with the new technology.
Nvidia sells AI-powered supercomputers. Microsoft (MSFT), in order to compete with Google’s (GOOGL) AI searchbot, is integrating ChatGPT within its search engine.
Meta’s approach differs slightly. Since the early days of Facebook, Meta’s core business has been advertising sales. These still account for 98% or the company’s revenue. Meta’s belief is that the AI technology will have its greatest impact on enhancing advertising.
Source:
https://finance.yahoo.com/news/mark-zuckerberg-says-ai-boosts-monetization-by-30-on-instagram-40-on-facebook-181123177.html?ncid=facebook_yfsocialfa_wje3x23a50w
