How AI can improve customer retention and engagement
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Global digital advertising is undergoing a seismic shift as the cookieless future gains momentum. The way companies reach out to their customers is changing.
Third-party cookies – tracking codes placed on websites that extract user information – and data brokers, who sell this information in bulk, dominate online marketing.
Source:
https://venturebeat.com/enterprise-analytics/ai-tools-help-businesses-reimagine-reach-out-to-customers/
