How Generative AI can enhance human creativity
Many people are concerned about the potential for generative AI — technologies that can generate new content, such as images, text, and videos — to replace humans in many occupations. One of the greatest opportunities that generative AI presents is the ability to enhance human creativity, and help overcome the challenges associated with democratizing innovation.
Over the last two decades, many companies have utilized crowdsourcing and idea contests to engage outsiders in their innovation process. Many businesses, however, have found it difficult to take advantage of these contributions. Many businesses have struggled to capitalize on these contributions.
The authors claim that generative AI can overcome these challenges. It can help employees and customers produce and identify new ideas, and improve the quality raw ideas. Companies can use generative AI in a number of ways, including to encourage divergent thinking, reduce biases based on expertise, improve idea evaluation and refinement, as well as facilitate collaboration between users.
Source:
https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity?ab=hero-main-text
