How to Use Emotional Intelligence in Marketing To Avoid The Dangers of Generative AI
The data captured and fed to an AI model can be used for marketing programs that improve the customer experience. This practice allows marketers to use valuable information without compromising data privacy. The human can still maintain control, and add their handprint to AI generated content in order to create something more meaningful for targeted audiences. Marketers must use emotional intelligence and heart to generative AI to maximize its potential, while still maintaining ethical boundaries.
If used responsibly, generative AI that is human-connected will be the ultimate tool. It can identify patterns and insights, and make recommendations for action. This makes workers more intelligent and better at what they do.
Businesses see the capabilities of generative AI as a way to get more done with less. It’s now time to move forward and connect data insights and personalized content in an ethical way to move through the pipeline with a new level speed and efficiency.
Source:
https://www.forbes.com/sites/forbestechcouncil/2023/07/21/avoiding-the-dangers-of-generative-ai-how-marketers-can-use-emotional-intelligence-to-gain-impact/?utm_content=257691453&utm_medium=social
